This paper explores the transformative impact of AI-powered digital assistants on business operations and the evolving role of secretarial work. As organizations increasingly integrate artificial intelligence into their workflows, digital assistants are becoming essential tools that streamline tasks, enhance efficiency, and support decision-making processes. These AI-driven technologies are not only automating routine administrative functions but also enabling more strategic contributions by secretaries, such as managing complex schedules, data analysis, and personalized communication. The study examines how AI is reshaping the traditional secretarial role, leading to a shift in job responsibilities and skill requirements. It also discusses the potential challenges, such as ethical considerations and the need for upskilling, that come with this technological advancement. The findings suggest that AI-powered digital assistants are set to revolutionize the business landscape, offering both opportunities and challenges for the future of secretarial work.

AI; Digital Assistants; Business Operations; Automation; Technological Transformation