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[Oral Presentation]Driving Change: How Indonesian Taxi Company Utilize Mobile Applications
Driving Change: How Indonesian Taxi Company Utilize Mobile Applications
ID：88
Submission ID：121 View Protection：ATTENDEE
Updated Time：2024-10-22 18:31:15
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Oral Presentation
Start Time：2024-10-25 14:30 （Asia/Bangkok）
Duration：15min
Session：[RS1] Regular Session 1 » [RS1-1] Mobile computing, communications, 5G and beyond
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Abstract
This research explores the use of mobile application in the leading transportation industry service in Indonesia. The purpose of study is to understand how the company delivers innovation with the mobile application to meet the needs of an ever-evolving market. According to James March, who launched the innovation theory, an organization can innovate through events that ultimately result in driven. This research was conducted qualitatively by interviewing parties who in charge in development in the taxi company being researched and 15 customers. The findings of this study are the theory of March and digital master applicable in the transportation business become one of the company’s drives from conventional to the technology mindset. The conclusion stated the reach event of the March was displayed in the organization studied through the right decision in technology disruption
Keywords
Digital Transformation, Decision Making, Public Relations, James March
Speaker
Amalia Yaksa Parijata
Student LSPR Institute of Communication & BusinessDoctoral student, passionate communicator, brand builder and marketer with more than 16 years of experience in communications leadership roles from diverse industry.
A collaborative, result oriented leader who've gone through many organizational transformation phases across different type of corporation.
Enthusiast in applying digital technologies to solve real world problems and bring delight to customer experience.
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